Advanced
Squeeze Page Tactics
If you
want to build an opt in list you need to create a squeeze
page to collect leads but there are certain things that
you can do to improve your conversion rates and increase
the number of visitors who subscribe to your list.
A standard
squeeze page is a small one page website that consists of
a headline, bullet points, and a subscription form for your
auto responder. The conversion rates will depend on how
good the sales copy is and what type of information you
are offering (such as a free report or email course).
The
headline is the most important part of a squeeze page and
its the first thing visitors will see when they arrive at
the website so it must clearly explain the benefits of what
you are offering. Common phrases used in headlines are "who
else wants to learn how to" or "amazing free report
reveals how to" and similar variations.
To make
the headline stand out from the rest of the text you can
use a different colour (such as red), a larger font size,
and bold. You can also make certain words more visible by
underlining and highlighting parts of the text as well as
using italic and capitals.
If there
is a huge demand for what you are offering you will only
need a few bullet points as long as you have a good headline
(you can also use a sub headline to explain further what
you are offering). The bullet points are used to explain
in more detail what visitors will learn from the information
you are providing.
In the
subscription form you can also use call of action phrases
such as "send my free report now" or "give
me free instant access" for the text in the submit
button. This has proven to work far more effectively than
just using standard words such as join or subscribe.
Its
important that you only ask for the name and email address
in your subscription form because this is what people are
familiar with. There is no need to ask for anything else
(such as a phone number or home address). To alleviate any
fears visitors may have you should also include a short
privacy policy under your subscription form to make sure
they know you will not sell their information to anyone
else.
After
you have collected a few subscribers you should email them
and ask what they thought of the information. If they found
it useful you can ask them for a testimonial which you can
use on your squeeze page to improve your credibility and
increase your conversion rates.
One
of the best ways to convey what you are offering to people
who visit your squeeze page is to use pre recorded audio
or video messages which allow you to communicate with visitors
on a more personal level. Its far easier for people to watch
and listen to a message than read text which is why videos
have proven to be the most effective for increasing conversion
rates.
If you
want to collect as many subscribers as possible you should
not include any external links on your squeeze page so that
visitors only have two choices, either subscribe or leave.
Once people have subscribed to your list you can promote
the other pages on your website using your auto responder.
Its
essential to make your squeeze page as effective as possible
because it will determine how fast you build your list and
how many subscribers will join. To ensure that you achieve
the best possible results you should always make improvements
and test new things until you have the perfect squeeze page.
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