How
To Build An Opt In
List With Press Releases
There
are many ways to build a list on the internet but one method
which often gets overlooked by most internet marketers involves
writing press releases which can instantly add hundreds
of new subscribers to your list with little effort.
The
most popular press release website on the internet is called
PR Web which is used by thousands of website owners on a
regular basis because it generates the most traffic and
provides massive exposure by displaying your message on
their home page and on a variety of different partner websites
which they own.
As well
as the paid option you can also use the free service to
submit your press release on the PR Web home page. If you
want maximum exposure you should use the paid option but
the free service will still generate a significant amount
of traffic, so if you have a small budget or want to test
it out for the first time you should submit a free press
release.
Most
press releases are used to announce specific news or events
so you will need to write in a certain way to achieve the
best results. Because of this its a good idea to write about
what is happening in your industry or the latest news which
is related to the topic of your list so that when people
read your press release and visit your squeeze page they
will be more likely to subscribe because its relevant.
For
example, if your list is about "traffic generation"
you could write a press release about how videos can now
be used to generate traffic for free using websites such
as You Tube, or if your list is about "blog marketing"
you could write a press release about how social bookmarking
can now be used to get content in front of a wider audience.
If you
are not sure what to write about or how to write a press
release you can always visit the PR Web home page and click
on the tags to see examples of previous posts that people
have made in different markets. You will notice all kinds
of different press releases about specific topics and some
that are simply announcements of the latest newsletter issue
or a new website design. This will help you get ideas about
what you can write in your press release.
Its
actually very easy to write a press release and you can
be rewarded with a sudden surge of new subscribers to your
list depending on which market you target and how well its
written. If the content of your press release is interesting
and is about the latest news or events concerning your target
market it can be picked up and displayed on various news
websites which will give you even more exposure.
To maximise
the amount of subscribers you collect from each press release
that you write you should only include the link to your
squeeze page and no other websites. If you include too many
different links you will lower your response rates because
readers will visit each website and become distracted. As
well as links you can also include an image in your press
release to help readers understand what you are offering.
So if
you are looking for new ways to build your list you should
seriously consider using press releases to send traffic
to your squeeze page and collect new subscribers. Once you
have written a successful press release and seen the results
that it can generate you will want to use it again and again
to keep expanding your business.
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