How
To Improve Your
Email Deliverability Rates
The
state of email deliverability has reached epidemic proportions
and gets worse with every passing day. If you run a newsletter
or ezine you may have noticed that as many as 60% of recipients
are not receiving any emails (depending on which internet
service provider most of your leads use) even if your messages
have a spam rating of zero.
It has
now reached the point where as much as 70% of all email
messages are spam and 10 out of 12 messages reviewed are
considered spam. Its now harder than ever to deliver messages
to the main internet service providers.
But
there is a way to track exactly what is happening to your
messages and find out where they are going by using a service
called Delivery Monitor which provides valuable real time
information about your campaigns.
It uses
"audit addresses" which are email addresses that
they own and use for reporting purposes (it currently checks
30 of the top email providers). All you have to do is add
the "audit addresses" to your auto responder so
that Delivery Monitor can track the messages that you send
and create a detailed delivery report.
This
process not only advises you if your messages were blocked,
sent to a spam folder, or delivered to the inbox, but also
indicates if deliverability to a particular internet service
provider changes during the course of a campaign.
It provides
real time feedback about deliverability issues based on
what end users actually see in their email accounts and
indicates if deliverability problems arise during a campaign,
so you can pause the mailing until the issues are resolved.
By using
this service you can dramatically improve your email deliverability
and ensure that more messages get through to your subscribers,
resulting in more sales and more profits. You can also try
out the service for a full 30 days.
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