How
To Set Up An Auto Responder
If you
want to start your own opt in list you are going to have
to learn how to set up an auto responder so that you can
collect subscribers and follow up with them on a regular
basis in order to generate repeat sales and consistent profits.
The
first thing you will need to do is create a new account
with a reliable service such as Aweber
which provides unlimited auto responders, tracking links,
and excellent support. Once you have set up your account
you will need to create a new auto responder and change
the name, add a description, and insert your from name and
email address.
The
next thing you will need to do is create a subscription
form using the tool in your control panel which you can
find by clicking "Web Form" under the "List
Settings" tab if you are using Aweber. This tool will
allow you to create a standard subscription form which you
can insert into your squeeze page or you can also create
a pop over which hovers over the top of your web page.
You
will also need to enter the thank you page link which is
where visitors are directed to after they have subscribed
and you can use this to sell a product and offer a special
discount as a reward for joining your list. To track which
page your subscribers are joining from you should also enter
a tracking name.
The
Web Form tool will also allow you to design how you want
the subscription form to look on your website which is useful
if you need to make it small enough to fit in the sidebar
of your blog. The main benefit of using the Web Form is
that you will be able to track the number of impressions
your subscription form gets so that you can work out your
conversion rates.
The
next thing you will need to do is start adding messages
to your auto responder which will be sent out on your behalf
on a timeframe that you specify. The first message that
you create should welcome subscribers to your newsletter
and provide the download instructions for the free report
that you are giving away (if you have one).
The
follow up messages should alternate between providing useful
information and recommendations for products which you have
created or are promoting as an affiliate. Its important
that you send free content to your subscribers on a regular
basis to keep them interested and each of your follow up
messages should be sent five to seven days after the previous
so that you don't swamp your subscribers with constant emails.
This also gives you time to send broadcast messages in between
each follow up without overwhelming your subscribers.
After
you have set up your auto responder and created your squeeze
page its just a case of sending as much traffic as you can
to it in order to collect subscribers and build your list.
As well as this you should always test new things and track
the conversion rates of your squeeze page and follow up
messages and make some modifications if you think you can
achieve better results.
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