How
To Start Your Own Ezine
If you
want to earn long term consistent profits you need to start
building your own list and one of the ways you can do this
is by starting your own ezine or newsletter which you can
use to generate sales in a variety of ways.
The
main benefit of having an ezine is that you will be able
to build a list of subscribers who are all interested in
a similar topic which is essential if you want to generate
sales. By providing your subscribers with useful information
you will quickly build a loyal following of readers.
The
main disadvantage of having an ezine is that if you include
too much content in each issue and too many adverts you
will dramatically decrease your response rates and lower
your sales. This is why many ezines have a large number
of subscribers but extremely low response rates because
there is no clear focus in each message and readers become
distracted.
So if
you want to create a successful ezine you need to keep each
message short and to the point without too much content
and without too many adverts. If you want to increase your
response rates you may decide that you don't want to sell
any advertising space in each issue of your ezine (although
you can still sell solo ads because they are sent on their
own).
To keep
your readers interested you need to provide them with quality
information that they will find useful and you should also
give them free gifts every now and then. This will give
them a reason to stay on your list and they will not think
you are just trying to sell to them all of the time.
Each
message that you send to your subscribers should start with
your article or sales message at the top so that its the
first thing readers will see. If you include a table of
contents and an editorial note at the top of the email (like
most other ezines) you will distract your readers with useless
information that serves no purpose.
Most
of the people on your list will be subscribed to multiple
ezines and newsletters and they will not have time to go
through masses of information. You need to catch their attention
with your headline to get them to open your email and then
give them the information straight away before they decide
to move on to the next message.
So once
you have created the squeeze page and set up the auto responder
for your ezine you can use the broadcast feature to send
messages to your subscribers. How often you create each
issue is up to you but its best to email your subscribers
at least once per week.
If you
want to automate your ezine you can create each issue and
upload it into your auto responder as a follow up message
so that new subscribers will receive each email in the sequence
from the start. This is useful if you want to reduce your
workload and concentrate on collecting new subscribers.
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