How
To Start Your Own Opt In List
Having
your own opt in list is essential if you want to succeed
on the internet. Its common knowledge that email marketing
is one of the most reliable ways of generating consistent
free targeted traffic for your website.
Once
you have your own responsive opt in list it can open up
a variety of different opportunities, such as selling advertising
space and setting up joint ventures with other list owners.
The
first thing you need to do is collect email addresses from
your visitors and you can do this by offering a free report
or starting a newsletter using an auto responder, allowing
you to set up a series of messages that will be sent out
automatically on your behalf on a timeframe you specify.
Its
important to choose the most reliable auto responder at
the start because it can be very stressful and time consuming
to transfer your opt in list from one place to another.
For
best results you should not use a free auto responder service
because advertisements will be added to all your outgoing
emails. You will have no control over which ads are shown
and this will distract your subscribers and dramatically
reduce the response rates to your emails.
You
can either pay a monthly fee and use a third party hosted
auto responder service like Aweber
or Get Response, or you can pay a one time fee and install
an auto responder script like Auto Response Plus on your
domain.
The
problem with auto responder scripts is that the number of
subscribers you can store will be limited depending on how
much disk space you have with your hosting plan, and you
will also need to backup your list on a regular basis in
case a problem occurs and all of the information is lost.
Its
much easier and safer to use a third party hosted auto responder
service because you will not have to worry about installing
a script and your subscribers will be stored securely on
a dedicated server with no limits.
Its
essential that you focus on one specific topic for your
opt in list as this will dramatically increase your response
rates. You need to create a landing page consisting of a
short sales letter that encourages visitors to subscribe,
and a subscription form that allows visitors to enter their
name and email address. You should also offer some quality
bonus gifts to increase your conversion rates.
Double
opt in lists are becoming more popular because they provide
extra security as subscribers must confirm their email address,
but many people will forget to complete this confirmation
which results in fewer active subscribers so you may prefer
to use the single opt in feature.
Once
you have set up your landing page and follow up messages
you will need to start sending visitors to your website.
Submitting content to article directories and writing press
releases are the most effective ways of generating unlimited
free targeted traffic.
The
most popular and reliable auto responder service on the
internet is called Aweber
which has everything you need to start your own opt in list.
This includes unlimited auto responders and follow up messages
as well as email deliverability and open rate statistics.
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