How
To Use Ebook Directories
To Build An Opt In List
If you
want to quickly build your opt in list you need to incorporate
as many different strategies as possible and this includes
using ebook directories which are often ignored but can
be very effective for collecting subscribers.
They
are similar to article directories in that you submit your
content and in return you receive free traffic and subscribers
but with ebook directories the content is in the form of
an ebook. Your ebook should be a short report that is related
to your newsletter or ezine and it should encourage readers
to subscribe to get more information.
One
of the most popular ebook directories is called Jogena and
it lists free ebooks in various categories for visitors
to choose from. It allows you to submit your ebook and include
a title and description about its content. Because the content
is not available upfront (as with articles) you will need
to write a compelling title and description to actually
get people to download it.
Instead
of directing people to a download page you instead send
them to a squeeze page where you collect their name and
email address in order to build your list. The download
instructions will then be sent by email but it also gives
you the opportunity to redirect them to a one time offer
after they have subscribed which can generate instant sales.
Another
benefit of using Jogena is that you can indicate whether
your ebook can be customised which is great for attracting
affiliates who are looking for viral ebooks to promote so
that they can earn commissions from people who buy any products
that are recommended in the content.
Allowing
affiliates to customise your ebook will motivate them to
actually promote it which will result in more free traffic
for your website. If people use it as a bonus on their website
it can be passed around for many years and generate consistent
traffic over a long period of time.
This
strategy costs nothing to implement and the only thing that
Jogena asks in return is that you include a link back to
their website on the page that you direct people to who
want to download your ebook. Its best if you create a new
page on your website for each ebook directory so that you
can track the results and see how many people subscribe.
If you
are already giving away a free report or ebook using a squeeze
page on your website you can quickly implement this strategy
by creating a new page exactly the same as your original
squeeze page but with a different tracking name so that
you can see where the subscribers are coming from.
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