How
To Use Technorati
To Increase Your Traffic
If you
are using a blog on your website and you are not optimising
it with Technorati you are missing out on a huge source
of unlimited free traffic and potential customers. It costs
nothing and is so easy to implement that there really is
no excuse for not using it.
Technorati
is a search engine specifically for blogs and it works by
allowing bloggers to tag their posts with relevant keywords
so that the content appears in the results pages when those
keywords are searched. It gives you full control over where
your content should appear on the website and you only have
to wait a few days for it to be indexed.
There
are three categories on the website, the first is "blog
posts" which finds any posts that contain the search
term, the second is "tags" which finds individual
posts that are tagged with the search term, and the third
is "blog directory" which finds individual blogs
that are tagged with the search term.
The
first thing you will need to do is create a free account
on the Technorati website which only takes a few minutes
to do and you will then be able to list every post on your
entire blog and other members will be able to add your blog
to their list of favourites.
As more
people link to your blog and add you to their list of favourites
your ranking will increase and so will the traffic you receive.
This is important because there is a huge amount of free
traffic available if you can improve your rankings so you
need to create a free account and register your blog to
benefit from the incoming links you will receive.
Every
time you post new content on your blog you will need to
tag it using a special link which will help Technorati categorise
your content and group all posts with the same tag together
with the most recent at the top. Whenever someone searches
for the keyword phrase that you have used for your tag your
post will appear in the results pages of the Technorati
website.
There
is no limit to how many tags you can use but if you use
too many your blog can start to look ugly so its best to
use less than ten. To help save space you can use the smallest
font size available for your tags and you can also use anchor
text so that only a few words will show and not each link.
Its
also very important that you use relevant tags for each
post that you make on your blog because you don't want to
risk losing your account for targeting unrelated topics.
There really is no point in using unrelated tags because
the traffic you will receive will not be interested in your
content because its not what they were looking for.
Another
feature you will want to use on your blog is the link for
people to add you to their list of favourites and its best
if you place it in the side bar of your blog either by using
anchor text or by using an image. The more people who favourite
your blog and the more incoming links you get will increase
your authority score (which improves your rankings).
The
last thing to remember is that the success of your blog
will depend on how good your content is so its essential
that you only use high quality articles that are relevant
to your website. To make it profitable you should customise
your blog with recommendations for products or Google Adsense
ads. You can also add a subscription form in the side bar
if you want to collect leads for your opt in list.
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