How
To Write A Free Report
For Your Opt In List
If you
want to start your own opt in list you need to write a free
report which you can offer to visitors who subscribe to
your ezine or newsletter. But how do you write a high quality
report that people actually want to read?
The
most important factor is the topic of the report as this
will determine the demand for the information. If the report
solves a specific problem or explains how to do something
you will achieve the best results and collect the most subscribers
for your opt in list.
There
is no point writing a report if no one wants to read it
so make sure you do some research to see if people actually
want the information. To do this you can use a free keyword
research tool such as Good Keywords. All you have to do
is look for keywords that are searched for at least a few
thousand times each month.
As well
as this you can also search for specific keywords in the
search engines and look at the results pages to see what
other products are currently targeting the market. If you
see many pay per click listings promoting various products
related to the market its a sure sign that there is money
to be made from this type of information.
Its
possible to write a 20 page report in as little as one hour
if you have a good knowledge of the subject matter or if
you are good at researching. The internet is full of useful
information and its just a case of collecting the best bits
and rewriting it using your own words.
After
you have found a topic you will need to look for relevant
information in the search engines. Depending on what the
subject matter is you should be able to find many useful
articles and reports related to what you want to write about.
The
next thing you need to do is use this information to create
an outline for your report. Its important not to just copy
other people's work but instead try to improve it and create
your own unique version that is slightly different.
If you
are creating a report that you intend to give away for free
to your subscribers you will only need to write about 15
to 20 pages depending on the quality of the information.
People don't have time to read 50 pages or more so its actually
beneficial to the reader if you keep it short.
After
you have written the content you can insert your own affiliate
links into it for related products in order to earn backend
commissions. For best results you should not include too
many product recommendations as readers will just think
you are trying to sell them something and not actually provide
any real value.
Once
you have done this you will need to convert the content
into a PDF document so that you can give it away for free
to your email subscribers. This can easily be done with
a software program called Instant
PDF Generator which makes the whole process
simple.
Its
important to remember that if you intend to give the report
away for free it doesn't have to be the same length as an
ebook which is being sold. But if you want to impress your
subscribers and quickly build credibility you should still
make sure that the content is high quality.
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