HTML
Versus Plain Text
After
you have set up your opt in list and started collecting
leads you need to decide whether to use HTML or plain text
for your follow up and broadcast messages.
Each
have there own advantages and disadvantages but its far
safer and more effective to use plain text for all of your
messages because of a number of reasons.
The
main benefit of HTML is that you can send high quality graphics
and make your messages colourful and attractive to the reader.
It also allows publishers to track open rates and click
through rates.
But
there are some major disadvantages with HTML that you should
be aware of:
1. HTML
messages take much longer to load (especially if the recipient
has a slow internet connection) and take up more disk space
and many people will simply delete them.
2. Email
accounts display HTML messages in different ways and they
can change the layout, font type, and size of your message
so it appears totally different to the recipient.
3. Some
of the recipients may not accept HTML messages at all so
your message simply appears as lines of code which most
people don't understand and can't read.
4. HTML
messages can be used to hide viruses in the code which can
infect the recipient's computer when the email is opened
which is why many people will not read them.
Sending
messages in HTML format can dramatically reduce your response
rates if you don't know how to use it properly, resulting
in fewer sales and less profits. There are simply too many
problems with HTML email and its not worth the effort.
If you
want to create fancy messages why not set up a blog and
use the layout and font of your choice and just send a short
plain text email to your subscribers asking them to visit
your blog to read the content.
Another
option would be to allow each subscriber to select whether
they want to receive HTML or plain text, but this just doubles
your workload and you will have create two versions of each
message.
If you
send your messages in plain text format you will ensure
that each subscriber will receive it as you intended (without
any modifications) and will be able to read it properly.
Why risk losing profits with HTML when you can achieve better
results with plain text.
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