Is
Article Marketing Dead?
There
has been a lot of talk recently about the death of article
marketing and how it has become a less effective way of
generating traffic and sales. But is this really true or
is it just another scare story? I have decided to give my
views and opinions about this topic.
I have
been involved in article marketing for over three years
now and I still believe its a great way to build authority
and get targeted visitors to my websites. It doesn't take
long to write a 400 word article and it can continue to
generate traffic for many years into the future.
But
article marketing has definitely changed since it first
became popular a few years ago and there are now only a
few article directories that are worth using. This is because
many of the less popular article directories no longer generate
as much traffic as they used to and their effectiveness
has diminished.
By
far the best and most reliable article directory on the
internet is called Ezine Articles which stands head and
shoulders above all of the rest. They have the most advanced
duplicate content detection system which ensures that all
of the articles that are submitted are original and unique.
This
protects the integrity of the website and ensures that only
high quality articles get accepted into the directory. This
is important because it helps to maintain the high amount
of traffic the website gets and ensures that search engines
like Google continue to give top rankings to relevant articles.
Some
of my articles have generated thousands of hits after only
a few weeks because they have made it onto the "most
viewed" section of the category. If you look at any
article on the Ezine Articles website and scroll down to
the bottom you will see a list of the most viewed articles
for the last 90 days.
This
is where the real traffic is generated and if you can make
it onto this list your article will get a lot of exposure
and attract a lot of visitors very quickly. I have written
articles that have generated over 1,000 hits after only
one day because they have made it onto the "most viewed"
list.
The
main factor that determines how successful your article
will be is the headline as this is the first thing that
people will see. So make sure that you have a look at the
most viewed articles in the category you want to target
and find out what type of headlines are the most effective.
In
my view, article marketing is not dead and its still a great
way to generate traffic and sales. But instead of submitting
your articles to thousands of article directories, its far
better to concentrate on just a few that are the most reliable
as they will produce the best results.
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