Single
Opt In Versus Double Opt In
If you
have just started your own opt in list or are thinking of
starting one you need to decide whether you want to use
single opt in to collect subscribers instantly or use double
opt in to collect subscribers after they have confirmed.
This
debate has been continuing for years now and each side has
legitimate reasons for using their preferred choice but
if you are unfamiliar with the situation you need to know
what the facts are before you decide which to use for your
opt in list.
Single
Opt In
The
main benefit of using single opt in is that everyone who
subscribes to your newsletter or ezine via the subscription
form on your website will start receiving your messages
instantly without any additional requirements. Once they
fill in their name and email address and hit the subscribe
button your auto responder messages will start being sent.
Using
single opt in will mean that you collect far more subscribers
for your opt in list and some list owners have reported
collecting five times as many leads than using double opt
in because the vast majority of people simply forget to
confirm their subscription.
The
argument against single opt in is that its more risky because
subscribers don't have to confirm their subscription which
could result in more spam complaints. But people who forgot
they subscribed and marked you messages as spam would do
that whether you are using single opt in or double opt in
because they didn't remember joining your list.
If you
are worried about people maliciously entering leads into
your subscription form it won't be a problem if you are
using a service such as Aweber because they have advanced
software that will detect suspicious subscriptions and these
leads will receive a confirmation message to make sure they
really did subscribe.
Double
Opt In
The
main benefit of using double opt in is that everyone who
subscribes to your newsletter or ezine via the subscription
form on your website will be more likely to remember you
because they actually had to confirm their subscription
by clicking a link in a confirmation email that was sent
to them and it also means that these subscribers will be
more active.
Using
double opt in will mean that your subscribers are far more
responsive because you will know that they actually check
their email and they are not just using a junk email account
which they rarely check and use to subscribe to many different
lists.
The
argument against double opt in is that it reduces the amount
of subscribers you collect by a huge amount and therefore
increases the time and effort it takes to build a large
opt in list. If you are using a backend offer on your thank
you page your subscribers will only see it after they confirm
which results in fewer sales and profits.
Its
important to note that if you are buying leads you should
always use double opt in because these subscribers will
not have seen your website and will not know who you are
so the chances of getting spam complaints are very high.
Auto responder services such as Aweber and Get Response
always use double opt in for leads that subscribe using
your auto responder email address (single opt in is only
available for subscription forms).
Which
option you choose is completely up to you. If you want to
build your list as fast as possible and get the maximum
amount of subscribers you should use single opt in but if
you are happy to reduce the amount of subscribers you get
and have a safer and more responsive list you should use
double opt in.
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