Technorati
Explained
Its
well known that using a blog on your website can dramatically
increase your traffic and because its search engine friendly
your website will rank higher in the results pages but you
may not be aware of a service called Technorati that can
take your blog to the next level.
Technorati
is a search engine specifically for blogs and it enables
visitors to find content quickly and easily by searching
for related keywords on their website. There are now over
55 million blogs listed with Technorati and its becoming
more and more popular.
Its
similar to normal search engines but instead of crawling
websites and ranking them using complex algorithms, Technorati
allows bloggers to tag their posts with relevant keywords
so that the content appears in the results pages when those
keywords are searched.
This
means that you don't have to wait for Technorati to find
and index your blog because each tag will automatically
get your post listed for that keyword. Each tag will help
Technorati categorise your content and all posts with the
same tag are grouped together and ranked with the most recent
at the top.
Even
if your website is only a few days old, you can still get
the content on your blog listed in a matter of days (unlike
traditional search engines that can can take months to index
new websites). This enables you to immediately get more
exposure and attract more people to your blog.
As well
as tagging you can also list your entire blog by creating
a free account and this will allow other bloggers to add
your blog to their list of favourites. If your content is
good you will quickly find that other blogs start linking
to your blog and this will increase your rankings in their
listings.
It only
takes a few minutes to create your Technorati account and
its very easy to implement on your blog. All you have to
do is add simple tags to the end of your posts and your
content will be listed very quickly. The best thing about
this service is that its totally free and it can dramatically
increase your traffic.
The
internet is changing and this is all part of social media
optimization which is the process of allowing people to
organise relevant content themselves, not search engine
robots. So if you want to take your blog to the next level
you should seriously consider using Technorati.
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