The
Ultimate List
Building Strategies
While
there are many ways to build a list for free on the internet
there are only a few that stand out and produce the best
results and the most responsive subscribers. If used correctly
these strategies can literally generate thousands of leads
for your opt in list and it won't cost you anything to implement
them.
Viral
Ebooks
If you
already have a newsletter or ezine you can create free reports
that are closely related to the subject of your opt in list
as this will mean that the people reading them will be more
likely to subscribe. These reports only need to be 20 to
30 pages long but should be high quality to ensure that
readers will circulate them.
To motivate
people to actually promote your viral ebooks its a good
idea to allow affiliates to customise them so that they
can earn commissions from people who buy any products that
are recommended in the content. You can either include recommendations
for your own products or other people's products.
Each
report that you create will contain details about your website
and will encourage readers to subscribe to your newsletter
or ezine to get more information that will benefit them.
Its best to write a short introduction on the first page
of the report that explains what your opt in list is about
and you can also include details at the end of the report.
By far
the most popular and reliable format for viral reports is
PDF because its compatible with all types of computers and
the documents always look exactly the same for all senders
and receivers regardless of the hardware or software used
which is important if you want to reach as many people as
possible.
If you
don't have a newsletter or ezine you can start building
your own opt in list by offering a free report on your website
using a squeeze page to collect leads. When people subscribe
your auto responder will instantly send the instructions
for downloading your free report.
There
have been some very successful examples of people using
this strategy recently and the one thing they had in common
was that the subject of the report was controversial and
really attracted attention. Because the subject matter sparked
a massive debate on the forums it increased the viral nature
of the report which made it more successful.
But
as well as being controversial it also works well if your
report is about something different and unique such as a
new marketing strategy. The most recent example of this
was the seven dollar secrets ebook which was a huge success
because it offered a new way to sell products on the internet.
Articles
Writing
articles and submitting them to article directories can
generate a massive amount of free traffic for your website
if done correctly. Once you submit them your articles will
keep sending highly targeted visitors to your website over
a long period of time which can result in a steady flow
of subscribers for your opt in list.
The
secret to maximising the amount of traffic you generate
is to target long tail keyword phrases that have less competition
than the most popular keywords in your chosen niche. For
example, instead of using a keyword phrase such as "weight
loss" which has a lot of competition, its far better
to use a keyword phrase which has less competition such
as "fast weight loss tips".
So the
first thing you need to do is find keyword phrases that
are related to your website (using a keyword research tool
such as Good Keywords). You are looking for keyword phrases
that have around a thousand searches per month in Overture
(which is only a fraction of how many times it will be searched
for in Google).
Then
you need to write an article which is highly optimised for
this keyword phrase so that it ranks first on the search
engine results page. The best article directory on the internet
for achieving high rankings is called Ezine Articles and
its the only one you need to use for this strategy.
The
title is the most important part of the article and it should
contain the keyword phrase as this will quickly attract
the search engine robots and get your article listed in
the results pages for that specific keyword phrase so that
whenever someone searches for it your article will appear
at the top.
The
keyword density of the article is also important and you
should include the keyword phrase you are targeting at least
three times in the actual content of the article. Just remember
not use it too many times as this will actually harm your
rankings due to keyword stuffing.
The
resource box should include a brief description about your
website and what you are offering and you should also use
the keyword phrase as the anchor text for your link. You
should aim to write at least 300 words and create an interesting
article that is of high quality and easy to read.
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