Using
Ad Swaps To Collect
Subscribers For Free
If you
already have an opt in list you can quickly and easily add
new subscribers for free by using ad swaps. Its a great
example of cross promotion where both parties benefit equally.
It costs
you nothing to implement and only a short amount of time
to put into action. If you are not using this strategy you
are missing out on hundreds of free subscribers.
Before
you start you will need to bare in mind that only list owners
with a similar number of subscribers to you will be willing
to participate in swapping ads. You will also need to target
list owners who are in the same niche as you (ad swaps will
not work if the target market is totally different).
So you
first need to find other ezines and newsletters that are
related to yours by searching for relevant keywords in the
search engines. You can also visit ezine directories and
search the various categories.
Many
ezines will not reveal how many subscribers they have so
you will need to politely contact the list owners and explain
that you want to do an ad swap. You must state how many
subscribers you currently have and ask if they would be
willing to participate.
If they
reply you will then need to craft an email which will be
sent to their list. For best results you should be giving
away a free report or email course and use a subject line
such as "a special free gift for you" to attract
the attention of the subscribers.
If the
results are not very good it does not necessarily mean that
the list was unresponsive but maybe the email that was sent
was poorly crafted or the squeeze page was not effective.
This is why its so important to spend some time creating
a well written email and squeeze page to be used for the
ad swap.
If you
are providing quality content that offers real value to
the reader you will gain more subscribers. Try adding a
free bonus product to increase the perceived value of your
offer. Don't underestimate the power of ad swaps as they
can be very lucrative.
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you are looking for products to sell on your own
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out our master resale rights and private
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