Using
Auto Responders
For Email Courses
Offering
free things to your website visitors is one marketing method
that often results in a lot of sales. Free courses that
are delivered via email are very popular, and people sign
up for such courses on a regular basis to learn more about
a topic of interest to them. These courses are best maintained
and delivered with the use of auto responders.
An auto
responder can be set up to send out a series of lessons
for an email course. The lessons can be set for distribution
at specific intervals. You determine how often the lessons
for the course are sent to the people who have signed up
for it. Email courses are very different from traditional
courses, web based courses, or any other type of course.
There
is no student and instructor interaction. The instructor
writes the information out, puts each lesson in an auto
responder series, sets the timing for the lessons, and the
rest is automated. You can opt to have lessons delivered
daily, every other day, every three days, or any other time
frame that you think works best for your email students.
Email
courses are commonly used to sell products and services.
For instance, if you sell widgets, you might develop a course
that teaches people how to use widgets or how to care for
their widget. Experts agree that an email course can be
written for almost any product that you can imagine if you
put enough thought into it.
Start
by determining what your course will be about, and how long
it should be. If the course should be delivered every other
day for two weeks, you know that you would need seven lessons.
Write the lessons, and load them in the auto responder.
Set the interval for each lesson, which in this case would
be 1, 3, 5, 7, 9, 11, and 13.
This
means that the first lesson would be delivered one day after
the person has requested the course, and the second lesson
would be delivered three days after the person has requested
the course, and so on. The interval for each lesson is set
for the number of days after the person has signed up. Make
sure that there are no spelling mistakes and that your sentences
are grammatically correct. You want the lessons to look
and sound as professional as possible.
Next,
simply advertise the email address that will activate the
auto responder or create a squeeze page on your website
and send traffic to it. Make sure that you run a test first,
sending each lesson to yourself. This will allow you to
view what your email students will see when they sign up.
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