Using
Secret Pages
To Collect Leads
People love to have access to things that
other people can’t get. It makes them feel special,
and it is a marketing tactic that really works. Granting
access to secret pages works well on the internet. It works
best when it is limited. For instance, you can grant access
to only a lucky few, or you can have a time limit for accessing
the pages. You can grant access to secret pages on your
website with an auto responder.
The way this works is quite simple. You
create a directory on your website that is password protected,
with one login and password that everybody can use. You
then create some valuable content for that directory. You
can call this your secret vault or your private stash or
anything else you want to call it as long as it sounds like
something that your visitors may really want to get their
hands on. For instance "the secret tools that helped
me earn thousands each month" would probably entice
many people who want to learn how to make money.
Once you get the directory and the pages
set up, put the link of the pages and the login name and
password in an auto responder. Write a sales page and send
traffic to it, or have other list owners distribute it to
their list. Make sure you limit the offer. Don’t let
people assume that you are going to share this secret information
with the rest of the world, they want to be the only ones
with this special access.
Keep access to the secret pages free. The
goal is to get people to those pages, so that they can purchase
your products or services. However, remember that you have
advertised secret tools or secret information. Therefore,
when they get to those pages, there must be something of
value there for them to collect for free. Don’t make
the mistake of thinking that you will be losing money by
giving something away for free. In fact, you have already
gained by collecting the names and email addresses of the
people who were interested in your secret information.
Again, this is a marketing tactic that really
works, and it is a great way to use an auto responder. Once
people have requested the information for your private pages,
you can email them periodically, using your auto responder,
to let them know about updates to the secret site. While
you are updating them, you can also tell them about other
specials or new products in your line.
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